NIKE — WINNING ISN’T FOR EVERYONE
(ooh, digital)
For the 2024 Paris Olympics, Nike wanted to show the world that the path to victory is raw, relentless and obsessive. Winning is reserved for those who put their dreams of winning above everything.
If you don't want to win, you've already lost.
ROLE — Sr. Art Director
AGENCY — Wieden + Kennedy Seoul
CD — Dan Koo
CW — Andrew Kim, Andrew Kim, Sohyun Ahn & Bo Han
AD — Handi Kim